Age UK is partnering with Coronation Street in its loneliness storyline starring Rita this Christmas.
The partnership launches in the first ad break during tonight’s (Wednesday) second episode, which starts at 8.30pm, and continues in later episodes
Kathi Hall, head of content strategy and brand at Age UK, said: "We hope that Rita’s story will get people talking about this important issue and inspire action. We all have a role to play in helping to ensure that no older person feels they are facing the struggles of later life alone."
See also: Don't forget the old folks this Christmas - the Corrie Christmas song
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Glenda Young
Glenda Young
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