Wednesday, 19 January 2011

Coronation Street at the Ideal Home Show

If you're going to this year's Ideal Home Show, look out for a special Corrie section. A brand partnership between the Ideal Home Show and Coronation Street has been announced, which will allow organisers of the show to user the programme’s branding and set design.

The show will incorporate branding and artwork from Coronation Street within its Homes section of the event, while brand on product, retail, outdoor and multiplatform marketing channels will also be utilised. An experiential feature will also aim to engage with the visiting public, using the Coronation Street brand.

I have no idea what an experiential feature is, by the way, I'm just quoting the press bumf.

Corrie fans will also be offered the chance to win tickets to the show, through joint website promotions with Harveys the Furniture Store, which sponsors Coronation Street, while cast members will also make guest appearances.

A stand selling Coronation Street merchandise, as well as a series of fundraising activities to raise awareness and fund for the Coronation Street 50th Anniversary appeal will also be available.

4 comments:

Defrost Indoors said...

Has there been an increase in the amount of Corrie branding/marketing lately? Or has it always been thus and I just wasn't as aware of it?

Anonymous said...

If you're going to IHE keep your eyes peeled for some recognisable buildings....

Anonymous said...

If you have gone to the show be sure to check out our website www.glasseco.co.uk, we manufactured the worktops in the Corrie show home

Anonymous said...

where can I get the wallpaper from Charel's and Llyod's living room. I love it but cannot find it any where. Please help with any hints...ty Laura

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