Ta-ra Compare the Meerkat as Corrie seeks new sponsor

ITV is searching for a new Corrie sponsor as it ends its eight-year relationship with Comparethemarket in November of this year.

Coronation Street is offering an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing elements. It will also include activity around Corrie’s 60th anniversary towards the end of the year.

Corrie, produced by ITV Studios, airs six times a week and pulls in an average audience of 6.9 million viewers for each episode, according to ITV.

Simon Daglish, deputy managing director for commercial at ITV, said the broadcaster is looking for "an ambitious brand to connect with the cultural phenomena that is Coronation Street".

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Glenda Young

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