Coronation Street hasn't lost any of its audience

So, as a parting gift to Corrie fans, the News of the World (aka, 'The World's Greatest Newspaper') published a story saying Corrie has lost quarter of its audience since the end of May.  However, they "forgot" to mention they had taken that figure from the special week of episodes which were sandwiched in between two episodes of the hit talent show - Britain's Got Talent, which boosted the ratings.

They also seemed to neglect to mention the ratings always dip during the Summer, due to longer days, holidays and hot weather, then rise in the Winter, due to bad weather, short days and generally more people sat in front of the telly.

So, let's get some facts and figures on Corrie's ratings:
Friday, July 16th 2010 - 7.14m (33.5%)
Friday, July 8th 2011 - 7.63m (38.1%)

Wait, what's this? The ratings are the same, if not a tiny bit higher, and the audience share is marginally higher!? Don't believe everything the papers tell you.