News in over the weekend is that Coronation Street is going to be the first TV show to include product placement, or in other words, accept cash in exchange for even more advertising within the programme.
The product placement is going to be for Nationwide Bank when a cash machine turns up inside Dev's shop to replace the unbranded cash machine that's already there, and an advertising banner for the bank will appear outside of the shop too.
The deal, thought to be for an initial period of four months, marks the first product placement in a UK primetime show.
Do Corrie fans have any strong feelings one way or another on product placement in our favourite show?
Monday, 31 October 2011
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