News in over the weekend is that Coronation Street is going to be the first TV show to include product placement, or in other words, accept cash in exchange for even more advertising within the programme.
The product placement is going to be for Nationwide Bank when a cash machine turns up inside Dev's shop to replace the unbranded cash machine that's already there, and an advertising banner for the bank will appear outside of the shop too.
The deal, thought to be for an initial period of four months, marks the first product placement in a UK primetime show.
Do Corrie fans have any strong feelings one way or another on product placement in our favourite show?
Monday 31 October 2011
Subscribe to:
Post Comments (Atom)
You might also like...
-
Wednesday 17th April 2024 DANIEL’S OLD JACKET ATTRACTS SOME FUZZ Bobby’s face pales as he receives a call summoning him to the station for f...
-
Friday 19th April 2024 DANIEL HANDS MAX A SMOKING GUN Bethany does her best to persuade Daniel to put thoughts of Lauren to the back of his ...
-
Here are the major storylines for the week ahead on Coronation Street, all wrapped up nicely in 50 words or less. Monday 22 April to Friday ...
-
Roy Cropper is innocent - it says so on this fab t-shirt sent to me from ITV. But don't just take my word for it, hear what Carla has...
-
Monday 22nd April 2024 TOYAH SEES RED ON THE REC Leanne facetimes Rowan to tell him about Toyah’s negativity towards the Institute and Rowan...
-
Apologies for absence last Friday - I was off to Bari on Saturday and ran out of time. Tonight in Weatherfield Nick looks continually perpl...
-
Bernie has appointed herself manager of the cafe whilst Roy is indisposed (surely Shona has more experience, but y'know what with th...
-
So first of all, the week starts with Paul appearing on Amy's radio show. How does that all go for him? Yes, that's quite an inte...
-
Why do you think Bobby was so suspicious of Roy in the beginning? It was that thing of Bobby being new to the street and outwardly Roy has...
-
Here are the major storylines for the week ahead on Coronation Street, all wrapped up nicely in 50 words or less. Monday 29 April to Friday ...
5 comments:
I don't mind if it's not a constant thing, like everywhere you look someone is wearing a logo or using a recognizable brand or even mentioning a brand. that really gets tedious. Seeing Kevin using a branded motor oil or the ATM thing isn't so bad. I guess, being from North America, we're a lot more used to seeing it
I don't mind if it's just around and about. Not focused on, unless somebody asks for something branded in one of the shops or the pub that's fine. Although if they are going to do this they should reduce the amount of adverts.
Does this mean they'll have more money to spend on the show? Could they afford better cast and crew?
We already have the sponsorship item at the beginning and while that seemed strange at first, it has never persuaded me I wanted a bar of chocolate or needed to buy a sofa. So, in moderation, I think it's OK.
I cant say that it bothers me one way or the other if Sally eats Heinz Beans or the cafe serve up Walls sausages, perhaps the extra revenue will mean they can afford better writers, with a bit of humour and wit for a change.
I don't mind a bit of product based realism in the show. I still find it funny when the camera tracks across Dev's shop and all the cans on the shelf have their labels turned away from the front. You won't sell much that way!
The cash machine is subtle, and realistic. Now if they replaced Newton & Ridley beer with Heineken, then I'll start complaining...
Post a Comment