Bruce Jones opening up a bar??

I'm not quite sure if this is a wind up or a truly bizarre twist, but there's a report today in the Sunderland Echo that Bruce Jones is opening a bar with a friend in Sunderland. After a recent run in with the courts due to his drinking, and his previous history of getting into legal trouble because of the same, and reports that he's broke and living in a caravan, I find it hard to believe he's getting involved in a bar to be called Agadoo. They have plans to open up a Comedy club in the establishment and have even bigger plans to open up more bars across the country. I may be a skeptic, but perhaps the friend is hoping Bruce's name will bring in the punters?