ITV and EE today announce a new product placement partnership, with plans unveiled for EEs latest store opening on one of the most famous streets in the UK, Coronation Street. EE is set to become the connectivity partner of Weatherfield, which will also see EE employees and shopping bags integrated into episodes of the iconic British soap.
The shop facade will initially be hidden behind an EE branded hoarding from 20th September as the new shopfront is fitted out, with the EE store front unveiled later this year. The Weatherfield store joins over 550 EE stores offering customers with the very best face-to-face service and support.
Mark Trinder, Director of Commercial Sales and Partnerships, ITV said: “The shopfronts in Coronation Street are the pinnacle of Product Placement on British TV and I’m thrilled to have EE’s newest retail store on the cobbles. While we can’t see the full shopfront on-screen just yet, the team are working hard to build it for the ‘opening’ later this year.”
EE’s relationship with Coronation Street in the UK goes back to the network’s launch ad spot, which saw Kevin Bacon name check the Rovers Return and its regular, Ken Barlow in 2011.
Glenda Young
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1 comment:
That look suspiciously like the current Costa site. Roy may actually have to get in a cappuccino machine now !
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