The nation’s favourite alcohol-free beer Heineken 0.0 is to go on draught at Emmerdale’s Woolpack and in Coronation Street’s Rovers Return.
From this Friday 29th April real Heineken 0.0 Draught taps will be on the bars in two of Britain’s most cherished TV pubs, The Rovers Return (Coronation Street) and The Woolpack (Emmerdale). They will sit alongside fictional beers like Newton & Ridley and Ephraim Monk for much-loved landlords Jenny Connor and Charity Dingle to pull on-screen pints for the next year.
John Whiston, Managing Director of Continuing Drama, ITV said: "We're really pleased to be able to put a non-alcoholic beer pump on the bar of our iconic soap pubs, The Rovers and The Woolpack. We all know that we need to be more aware of how much we drink. This new non-alcoholic beer pump from Heineken will be a gentle reminder that there are great, modern, thirst-quenching alternatives to having one too many pints of Newton and Ridley.”
Watch the promo video here:
Glenda Young
Twitter: @Flaming_Nora
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