Seemples!
Comparethemarket.com is to become the sponsor of Coronation Street, replacing furniture store Harveys.
ITV Commercial today announced that comparethemarket.com will be
the new sponsor of Coronation Street.
The fully integrated three-year sponsorship package was
negotiated by ITV Commercial and Newcast, ZenithOptimedia's sponsorship
and content division, on behalf of comparethemarket.com. The exclusive
on and off-air partnership will include broadcast, online, mobile and
licensing elements, bringing both brands to as many fans as possible.
Coronation Street is the UK’s most popular soap, sitting at the
heart of ITV1’s peak time schedule, attracting an average audience of
9.4m viewers for each of its five episodes every week. In 2012 a peak
audience of 12.5million viewers, or a massive 45% of the available TV
audience, tuned in on January 23rd to watch Becky McDonald’s dramatic
exit from the show.
Simon Daglish, Group Commercial Director, ITV said: “We are
delighted to be working with comparethemarket.com as a partner for
Coronation Street. This is a long-term commitment from both parties
around two of the most exciting and loved brands in the UK, which we
believe will become the benchmark for partnerships going forward."
Paul Galligan, Managing Director of comparethemarket.com said:
“Coronation Street is one of Britain’s most entertaining and best loved
TV shows and so we are delighted to be partnering with such a
prestigious programme. We will be working closely with ITV to ensure
this is a model partnership, utilising both on and off-air opportunities
to take our brands to customers in new and exciting ways.”
Paul Constantine, Managing Partner at ZenithOptimedia said:
"Coronation Street is the jewel in the crown of the ITV schedule and we
are extremely pleased to have secured this partnership for
comparethemarket.com in this highly competitive sector."
Follow the Coronation Street Blog on Twitter and Facebook
All original work on the Coronation Street Blog is covered by a Creative Commons License
