Coronation Street and Emmerdale episodes to come early to ITVX, as part of a new dedicated destination for all things Soap
From Monday 14 October, the latest episodes of Coronation Street and Emmerdale will be live on ITVX from 7am each morning, ahead of their broadcast on ITV1 that evening, as part of ITV’s strategy to offer our viewers ultimate choice in how they watch our programmes.
The new 7am ‘soap drop’ coincides with the launch of a new Soap destination on ITVX, with a treasure trove of content sitting alongside all the latest episodes, now made available ahead of their ITV1 transmission.
The new Soap page on ITVX will include dedicated rails for Classic Coronation Street and Classic Emmerdale, as well as a rail of “Greatest Episodes” and a “Stars of the Soaps” collection too, with dramas like Tina and Bobby (starring Michelle Keegan), Maryland (starring Suranne Jones) and The Long Shadow (starring Katherine Kelly), and more besides. The Top Picks rail in the Soaps destination page will also include Nolly, the biopic by Russell T Davies of the soap queen Noele Gordon, starring Helena Bonham Carter as the star of ITV’s iconic daytime soap Crossroads. Viewers can stream memorable episodes of Crossroads too. Look out for your favourite soap stars introducing classic episodes and picking their ITVX favourites.
The move follows Soap viewing growing significantly on ITVX in 2024, with both Emmerdale and Coronation Street up around 30%. Both Coronation Street and Emmerdale are in the top 5 shows for streaming hours on ITVX, and combined they have brought in nearly 300 million streams this year alone.
Events on Coronation Street take a sinister twist as DS Lisa Swain, DC Kit Green and PC Craig Tinker continue to investigate the whereabouts of Joel Deering. A body has been found in the canal. Could Joel have met a grisly end? Dee-Dee and Lauren are left reeling from the news that he’s been murdered, but what more are the Police about to discover?
Iain MacLeod, Executive Producer for Continuing Drama at ITV said:
“This is great news for soap fans! Having the ability to catch your favourite show at a time that suits you fits perfectly with people’s busy days and flexible lives. And who doesn’t love the idea of watching the latest Dingle drama in the Dales or calamity on the Cobbles on the tram to work, or over a brew after dropping the kids at school! As a soap nerd, I should also say that the new soap page is an absolute treat. It’s a one-stop shop for fans of Coronation Street and Emmerdale and it will now be so easy to enjoy your favourite shows, and delve into their illustrious histories and beyond.”
Glenda Young
Facebook: GlendaYoungAuthor
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