No, it's the bloke from the Freeview adverts floating somewhere over Mawdsley Street. Media Week says that Freeview will be launching a new set of adverts showing the bloke with balloons floating over some of TV's most famous sets, including Coronation Street, Emmerdale and Shameless' Chatsworth Estate. The article also lists competitions to win set visits to these locations, but gives no details on how to enter.
