Jack P Shepherd, who plays David Platt in Coronation Street, will be opening a new branch of Poundland in Telford on Saturday 9 April.
The new shop is on New Street, inside the Telford Shopping Centre.
Jack will welcome shoppers when the doors open on Saturday and be available for photographs with fans. The first 100 customers through the doors will also receive a £5 voucher to spend.
The opening of the new Poundland Telford, follows the acquisition of the 99p Stores in 2015.
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