Coronation Street at the Ideal Home Show

If you're going to this year's Ideal Home Show, look out for a special Corrie section. A brand partnership between the Ideal Home Show and Coronation Street has been announced, which will allow organisers of the show to user the programme’s branding and set design.

The show will incorporate branding and artwork from Coronation Street within its Homes section of the event, while brand on product, retail, outdoor and multiplatform marketing channels will also be utilised. An experiential feature will also aim to engage with the visiting public, using the Coronation Street brand.

I have no idea what an experiential feature is, by the way, I'm just quoting the press bumf.

Corrie fans will also be offered the chance to win tickets to the show, through joint website promotions with Harveys the Furniture Store, which sponsors Coronation Street, while cast members will also make guest appearances.

A stand selling Coronation Street merchandise, as well as a series of fundraising activities to raise awareness and fund for the Coronation Street 50th Anniversary appeal will also be available.