ITV wins the battle for Newton & Ridley

News in today is that ITV has successfully prevented the registration of the Coronation Street fictional brewers, Newton & Ridley, as a trademark by another company.

In April 2007, Newton & Ridley Beer Company Ltd of Sunderland applied for registration of Newton & Ridley as their trademark but ITV opposed this, saying that consumers would assume the beer producer has been licensed by Coronation Street. In May the Newton & Ridley Beer Company Ltd was ordered to change its name following a successful application under the Companies Act 2006 by ITV Productions Ltd. So now you know.